top of page

Open Call for Musicians

STATION is launching an Open Call for musicians with recorded music ready for release. This part-time, month-long training will be delivered online by leading UK-based trainers, Music Ally to provide actionable insights and tools to succeed in the modern music business. If you are planning the release of a single, EP or album, this training is for you.

Why this Training?

Success in music requires mastering music as an art form and building loyal fans to your live shows and recorded music. With the rise of streaming services and the multitude of online marketing channels, it has also become necessary for independent artists to have an entrepreneurial drive and actionable knowledge of the digital music ecosystem. Streaming has been a game changer for the music industry, erasing borders for music distribution and discovery. Over 60,000 tracks are uploaded to Spotify and other DSPs daily. Elevating your digital, social and streaming game is now essential. This Digital Music Marketing training delivers just that.

Digital Music Marketing

To help you navigate this evolving landscape, Station teamed up with Music Ally, a leading knowledge and skills company for the global music business, to create the Digital Music Marketing (DMM) training. The first activity in our Shuruq music program, this online training was designed to provide the need-to-know essentials from an artist’s perspective. It’s a unique opportunity for musicians based in Lebanon and its diaspora to receive world-class training by international music industry specialists. The DMM training is free of charge.


Over four weeks, 30 program participants will cover core topics from the foundations of the global music business to preparing a marketing plan and impactful media assets for release on the key streaming and social platforms. The DMM training will be delivered in English online through weekly live webinars with Music Ally’s trainers, guest experts and artists. Participants will have access to an online hub with further learning modules to deep dive into every week’s topics. The core modules for all 30 participants will run from Nov 2-23.


In addition, up to three music projects/bands will be chosen to receive 1:1 mentorship from Nov 30-Dec 14, 2021.


A jury comprised of music and training professionals will select the participants based on criteria including recorded music ready for release, online presence, professional experience, variety of genres and commitment to improving their online marketing & distribution.

Eligibility & Requirements

  • Have unreleased recorded music

  • Working knowledge of English

  • Independent musicians based in Lebanon and Lebanese diaspora

  • Available Tuesdays for the Live Webinars from 1-2:30pm Beirut time from Nov 2-23

  • Have Internet connection


  • Call for application opens October 11, 2021

  • Application deadline: October 24, 5pm Beirut time

  • 30 participants will be notified by October 28

  • Core Training from November 2–23

  • Mentorship 1:1 Nov 30–Dec 14


  • Live Webinars on Zoom every Tuesday from Nov 2-23, 2021

  • Weekly schedule 1:00- 2:30pm Beirut time/11am UK time (ok to snack during webinar :)

  • Webinars will be recorded and can be streamed later to address electricity issues/unplanned absence

  • Recordings will be accessible with secure logins and only by program participants during duration of training

Music Ally

Leading UK knowledge and skills company specialized in global music business, marketing & technology. Since 2002, Music Ally has been providing thought leadership, training and consulting services to clients including the leading majors, independent labels and the digital streaming platforms.


About Shuruq

Station is rolling out Shuruq, an artistic and professional development program to strengthen and promote independent music in Lebanon and the SWANA region. The various activities – music training, online content and live events – will unfold in the coming months at Station in Beirut, online and with partners internationally.



STATION is a hybrid cultural center presenting contemporary visual culture and live arts from the SWANA region. An active member of Beirut’s creative community since 2013, Station is the premier mid-size venue in Lebanon for live performances. We host concerts by local and international musicians, showcase album releases, offer trainings, organize regional tours and international bookings. Alongside activities at our Beirut venue, we participate in professional music forums and organize cultural happenings with international partners. In an effort to further nurture the local and regional music scene, Station is initiating the Shuruq music program to empower independent musicians with learning opportunities and provide new platforms to further build their careers.



Shuruq is supported by seed grants from the Arab Fund for Arts & Culture (AFAC), Mawred-Culture Resource and the French Institute in Lebanon.




Why is Station launching this training?

Station is rolling out the Shuruq music development program over the coming months, starting with this DMM online training. Shuruq is designed to offer independent musicians in Lebanon and SWANA region with learnings opportunities and new platforms to help advance their careers in the modern music business. Professional success today requires elevating your digital, social and streaming game. This Digital Music Marketing training program delivers just that.


Who are the Instructors?

Station has teamed up with leading music marketing training provider Music Ally to deliver this custom program. Three instructors will rally over the 6-week period, all of whom have extensive experience as professionals and trainers in the international music business. Their backgrounds range from indie/major labels to senior positions with leading digital distributors. Their expertise cover areas from digital music strategy and integrated marketing campaigns to lecturing in specialized academic programs like the Berklee College of Music.


Is there an application fee?

The DMM online training is offered free of charge with the kind support from the Arab Fund for Arts & Culture (AFAC), Mawred-Culture Resource and the French Institute in Lebanon. This training by international music experts is incredible value to participants, normally worth thousands of dollars per person.


How many bands/ people will be accepted?

30 participants will be accepted to the Core Modules (4 weeks), maximum two people from each band. A further 3 projects will be selected by end-November to receive 1:1 Mentorship by Music Ally specialists over two first weeks of December.


Who is the Jury?

The DMM jury comprised of Station, Music Ally and partners with music and training expertise will select the 30 participants for the core training, and (up to) 3 projects for the 1:1 Mentorship phase.


When is the training taking place?

Core Modules: November 2–23, Live Webinar on Tuesdays from 1-2:30pm

Mentorship: chosen participants will be notified directly.


What happens if I have a technical problem during a Live Webinar?

Make sure you have Zoom installed on (ideally) your computer and/or mobile phone. The Live Webinar sessions will be recorded and can be streamed later (to address shaky electricity in Lebanon or in case of unplanned absence).


Do we get an official paper specifying our participation in the training?

Successful participants in the Shuruq Digital Music Training program will receive a Certificate of Completion from Station x Music Ally, one of the most recognized names in professional music training worldwide.

bottom of page